Based on the latest statistics, AT&T U-verse is up while broadband is down. In fact the data shows an increase on 731,000 subscribers in favor of U-verse and 600,000 un-subscribers for broadband. Some experts believe that the most likely interpretation of the same is that latter subscriber’s converted to the former. The question is, why?
It is a multiplatform a.k.a. triple-play telecom service. This is currently available in 22 U.S. states and counting. The operative word is “triple” which refers to IP telephone, Internet, and IPTV services. Simply put it is a wireless TV network that can provide connectivity where wired services cannot penetrate.
Why Is It Lording Over Broadband?
This is because broadband is only part of the U-verse service. The simple logic is “why pay for one (1) when you can have three (3)”; hence, the migration to U-verse.
If U-verse Is the Bomb, Why Not 100% Migration?
This is because to date, only 22 states have U-verse. The more it becomes available the greater the drop in subscribers, broadband will experience. In fact, some experts say phase out is inevitable.
Translated to Profits
U-verse is increasing its profitability year after year. The average profit increase is 31.5%. This translates to $5.5 Billion (with a “B”) this 2012. To date U-verse comprises around 48% of revenues related to wireless services.
Project Velocity IP (VIP) is already underway. This consists of a $14 Billion investment over the course of 3 years. The goal is to expand and enhance services related to wireless IP.
This means providing TV services coupled with other services i.e. high-speed internet, telephone, VoIP, etc. Bundled plans are usually cheaper than when you get the services independently. Based on AT&T statistics, the average consumer spending for U-Verse is $170 monthly. This translates to an average of 3 out of 4 services availed off.
The success of AT&T U-verse is also based on the quality of service provided. This includes but is not limited to; no hassle application, reduced waiting time for installation, better customer support, etc. Last but not the least, in some locations wired services is just not possible.
So, you are looking at subscribing to AT&T U-verse? AT&T not only regularly lets potential customers to take advantage of specific promotional savings, but AT&T also permits other third parties to market deals and also offers. You will find websites just like ihatepixels.com from which customers can apply a discount code on a purchase.